Rankings and traffic
See how much traffic each competitor gets from Google, which keywords they rank for, and which ones they just won or lost.
Figo watches your competitors’ pages, ads, rankings and posts every week,
then tells you in plain words what to do about it.
Everything in one place
See how much traffic each competitor gets from Google, which keywords they rank for, and which ones they just won or lost.
Figo checks their site every week. When they add a page or post a blog, it is in your next briefing.
Every ad they are running right now, when it started, and the page it sends people to.
Their Facebook, Instagram and TikTok ads in one grid. Spot a new creative the day it goes live.
New Instagram, Facebook and Reddit posts counted each month, so you know who is loud and who went quiet.
Figo reads all of it and tells you in plain words what each competitor is pushing and why it matters.
Add your competitors. Figo puts traffic, keywords, pages, ads and posts side by side so you can see who is winning at a glance.
Open any competitor to see which pages bring them traffic, which keywords they rank for, and every ad and post they published.
Every Monday Figo tells you what changed and what to do about it. No charts to decode.
King Kong, visits a month
King Kong is pushing Google Ads
This week
King Kong, visits a month
King Kong is pushing Google Ads
This week
Who uses Figo
“We used to spend Friday mornings clicking through five competitor sites. Now Figo sends us a list on Monday and we are done in ten minutes.”
“I am not an SEO person. Figo shows me which pages bring our competitors traffic and I just tell the team to write better ones.”
“We saw a competitor launch 12 new Google Ads in one week. We would never have caught that on our own.”
We are here to help you set up anytime.
Start spyingTraffic a month
44K +12%
Keywords
3.6K +187
New pages, 30d
12
Ads running
40 +6
Social, 30d
14 +3
Activity
HighWhere they are pushing, 30 days
Estimated Google traffic, 12 months
Why Figo
We built Figo because the big SEO tools are too hard for most people. Figo does the digging and hands you the answer.
Pricing
Prices in US dollars. Every plan starts with 14 days free.
For one business that wants to know what its three closest rivals are doing.
Track 3 competitors.
Start freeWhat you get:
For marketing teams that watch the whole market, not just the top three.
Track 8 competitors.
Start freeEverything in Starter, plus:
For agencies that spy for many clients and want their own name on the reports.
20 competitors across 5 client workspaces.
Start freeEverything in Growth, plus:
For groups and large agencies that need volume, API access and a contract.
Built around your client list.
Talk to usEverything in Agency, plus:
FAQ